The Pride Houston logo is used to identify all activities and communications by the organization. Pride Houston has had a corporate logo since 1999; the first logo was designed by Joel Lutringer and the current logo was designed by Peter Chaivre with a text treatment designed by Loren Wilkerson.

The central figure in the logo was appropriated from the 1997 Houston Pride logo, which was designed by Leana Columenares. 1997's theme was "Glowing With Pride" and Houston's first nighttime Pride Parade was held that year. Leana had dedicated her design to the memory of her father, Bill Whiting, who died of AIDS in 1996. "Pride is a strong emotion that each of us can find within our hearts and I wanted to emphasize this in the logo," she said.